Through an event we had previously put on in Pitville SU, we learnt that we needed to promote for a longer period beforehand, with a small turnout of 25 paying customers, most of whom had heard through word-of-mouth. So, for this event, I used a drip-feed technique of promotion on Facebook, as well as physical posters placed around the university, and a poster made for the TV screens in the refectory and SU.
After we had a confirmed date and venue of the 8th of February at The Stag: Park SU Bar for our second gig, following our meeting with Matt Wester, Head of UoG Food & Bars, I began creating an initial poster. The concept behind the gig was music students VS non-music students, explaining the reasoning behind the name ‘Taught VS Natural Talent’.
Below are examples of my promotional campaign:
Whilst planning promotion for the event, I decided to test out another online platform to promote by using wix.com. However, at a monthly price of £11.45 and a 12-month contract to have the website running in a professional manner, we made a unanimous decision to leave it be until we are more established and have clear, regular funds to spend. For now, we want to send all web traffic to our Facebook page, and use facebook.com/unisesh as a hub for all our content and promotion.
Below is evidence of the wix.com UniSESH demo site with promotion for ‘Taught VS Natural Talent:
I also used the recap video of our December gig to help promote this event, attaching it to a few posts, as it catches the eye more than a simple written post or image.
In our initial planning meeting, we decided we needed to create a more urban setting due to the acts we had performing. We split the event into two sections, the first was Acoustic – 8pm and the second was Hip-Hop – 9pm. In order to create a setting that fit both sections of the gig, I looked into buying backdrops. To buy an actual backdrop would have cut deep into the UniSESH funds, so we went into Cheltenham to search for an alternative. I found two plain white super-king sized non-fitted bedsheets in Primark and then bought a selection of spray paints in the UniSESH colours from Wilko. Collectively, we then painted the sheets to create the UniSESH backdrops that we have been using ever since.
I took a picture of the sheets hanging to dry and later used the image to casually promote our follow-up gig on UniSESH’s twitter page:
I also created a stage plan for the event:
The reasoning behind the stage plan was to keep the mixing desk out the way of the audience, whilst the sound engineer still had to be able to hear the speakers, whilst being close to electrical sockets. There was also a green and a blue light on either side of the stage, to create the colours that can be seen in the video recap. The cameras were positioned by iD50 and they carried out their own risk assessments, however, during set-up, we did make sure that all loose wires were taped down in order to not become a tripping hazard. On the night, I also ended up creating a seated ‘artist area’ between the bar and the stage, by the door. I did this in order to try and stop people without tickets coming through the door by the stage, as it was difficult for Vinisha and I, who were selling and checking for UniSESH wristbands, to keep tabs on all three doors.
During the planning process, we had learnt from our gig in December that we needed a risk assessment and an artist contract made. Jade then started creating the risk assessment, and due to Vinisha as Artist Liaison being tied-up with booking the acts for our main event – I created UniSESH’s unique artist contract: