At first glance, you are greeted with captivating visuals to accompany new releases, paired with both informal twitter feed news and a formal site news section just underneath the scrolling images, which showcase the company’s artists’ most recent releases. These rolling images are aesthetically pleasing and immediately show what the site is about, and a click on one of the images takes you to another page in a new tab and gives you multiple options to either buy or stream the content you clicked on. This feature serves the purpose that a splash page would do before entering the full site, by providing in-your-face visuals straight away to captivate users and offers information immediately to the customer. In putting this in a new tab it allows people to easily go back to where they were after they have downloaded or played the music.
The homepage is quick to load and easily navigational with an attractive and uncluttered design that stays consistent throughout the website. Mouse-over effects are simple on the navigation bar with a single underline to display what page you are on or hovering over. A key feature of ‘scooterbraun.com’ is that it avoids cluttered content like flashing images making it appealing to the eye and not overwhelming, unlike ‘http://www.theworldsworstwebsiteever.com’ for example. S.Woods spoke about how ‘it is not just about form (how good it looks), but also function (how easy is it to use)’, and scooterbraun.com incorporates both.
Each interlinking page of the site has names that are adjacent to its function, making it even easier to navigate. For example, if you click on SILENT LABS it then takes you to http://scooterbraun.com/silent-labs, making it consistent with its navigational link. Another consistency would be the overall theme of the site, which focuses on three colours: black, white and grey.  Chris Lake, CEO at EmpiricalProof wrote that ‘people’s perception of colour is largely subjective… red doesn’t always mean danger, and blue doesn’t always mean calm.’ Taking his opinion into account, scooterbraun.com’s simplistic colour trio escapes the issue of psychology and appeals to multiple demographics.
There are only seven pages to the website, keeping relatively similar designs, however, both the MUSIC/MGMT and TV/FILM have an extremely high amount of graphic content in a tile format. This causes these pages to load very slowly even with high-speed internet, possibly making it even more frustrating or even unusable to those with slower internet connections. Jakob Nielsen expressed that ‘people continue to leave every second, but at a much slower rate than during the first 30 seconds. So, if you can convince users to stay on your page… they’ll stay much longer.’ Looking at these statistics, they do not compliment the slow load-time of these two pages. However, the homepage loads quickly and users should become less impatient as they work their way to the more content-heavy pages.
The ABOUT page has an informative site and company description and the logo takes you back to the homepage. However, that is the only way to get back to the homepage, so this may confuse people that are not avid internet users.
On trying out the website’s visual format on different devices, it appears the site works in the exact same way, has the same general consistent appearance, however, it fits within the allowances of each device. (For example, see iPhone screenshots below.) Similarly, the menu bar is placed appropriately on each device format, for example on a smartphone the navigation bar disappears and you access it via a drop-down menu on the right-hand side, leaving more space for promotional content.
Also, the site ensures good browser compatibility and its pages are no longer that twice the length of a computer screen, eliminating lengthy scrolling.
Another interesting feature is the number of linked buttons on the site. On all pages there are replicas of the same navigational button placed in many different places on the page, providing users with choice and ease of how to get where they need and also making the site look like it has more content than just the 6 pages it actually has. The simple design gives users an option of how much content, in their case how much text, they want to have on their screens by giving a drop-down or pull-up option on text-heavy pages like ABOUT.
The world’s worst Website ever! (2008). Retrieved November 20, 2016, from http://www.theworldsworstwebsiteever.com/
Woods, S. (2014, March 4). 10 top principles of effective web design. Retrieved November 20, 2016, from Design, http://shortiedesigns.com/2014/03/10-top-principles-effective-web-design/
B, S. (2008, August 4). 20 colour tips for website design. Retrieved November 20, 2016, from https://econsultancy.com/blog/2654-20-colour-tips-for-website-design/
Nielson, J. (2011, September 12). How long do users stay on web pages? Retrieved November 20, 2016, from nngroup, https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/
Hutchison, T. (2013). Web marketing for the music business (2nd ed.). London, United Kingdom: Focal Press.
 Woods, S. (2014, March 4). 10 top principles of effective web design. Retrieved November 20, 2016, from Design, http://shortiedesigns.com/2014/03/10-top-principles-effective-web-design/
 B, S. (2008, August 4). 20 colour tips for website design. Retrieved November 20, 2016, from https://econsultancy.com/blog/2654-20-colour-tips-for-website-design/
 Nielson, J. (2011, September 12). How long do users stay on web pages? Retrieved November 20, 2016, from nngroup, https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/